Mobile Payments in Denmark

Denmark: General Information

Population:

5,470,919 (2007)

Currency:

DKK (1 DKK = ~0.17 USD)

More info:

Denmark

Mobile operators:

TDC, Sonofon, Telia, Tele2, Tre

Mobile Operators Market Share

Billing:

MT-billing

Price (DKK) incl. VAT	3.00	5.00	10.00	15.00	20.00	30.00	50.00
Price (DKK) excl. VAT	2.40	4.00	8.00	12.00	16.00	24.00	40.00
Mobile Payments / Premium SMS API In-App Payments for Android FortuMoPay	35%	45%	45%	50%	55%	55%	55%
SMS-info Text-to-win campaign	30%	40%	40%	45%	50%	50%	50%

The table above shows your revenue after the operator's share, Fortumo commission and the costs of sending the users a reply SMS

Mobile operator takes a revenue share on each transaction for handling billing, collecting money and covering credit risk. The operators then pay the remaining money (usually between 40% and 60% depending on end-user price) to Fortumo. Fortumo pays you the money received from operators minus a small commission (which can be only 2-3% of end-user price, depending on country, type of service and volume). The table above shows your revenue after the operator's share and Fortumo commission.
Presented revenue share is calculated from the Price excl. VAT (25%).
Price presented to end user is Price incl. VAT (example: 50.00 DKK)
Payout cycle in Denmark is 2 months

Fortumo pays you money immediately after we have received it from the mobile operators. Operators in different countries pay at different speeds. Payout cycle of 2 months means that the revenue earned by your services in January will we transferred to you in the first half of April.

January February March April

1. Your services earn revenue
2. Operators pay money to Fortumo
3. Fortumo pays money to you

The service must comply with any rules set forth by the Telecommunication Industries Association in Denmark.

The service must be in compliance with Fortumo Terms of Service, Danish legal acts and good morals.
In the advertisements and instructions, the following information must be present:
- the end-user price of the service,
- a notice saying that the price is added to the phone bill or deducted from the prepaid card, and there is two weeks to apply for refund; and a link to http://fortumo.com/refund (in English or Danish)
- service provider's legal name and Danish customer support phone number / e-mail.
Service maker must ensure that any content sold or promoted or related materials
- are considered appropriate for children under the age of sixteen,
- are not pornographic,
- do not contain personal advertisements for sex services,
- do not contain information, reference or descriptions of sexual or erotic aspects,
- do not contain contact advertising with the purpose of establishing sexual relationships, passwords or another type of communication which enables access to above,
- do not contain descriptions of violence.
Competitions and lotteries must have a certain degree of difficulty, so that it can be presumed that not everyone is able to answer the question correct
Adult content and gambling related services are strictly forbidden.

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Fortumo is available in 45 countries

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